Art Directors
Also called: Art Director, Creative Director, Production Manager, Senior Art Director,
What they do:
Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.On the job, you would:
- Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
- Manage own accounts and projects, working within budget and scheduling requirements.
- Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
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What they do:
Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.On the job, you would:
- Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
- Manage own accounts and projects, working within budget and scheduling requirements.
- Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
KNOWLEDGE
Business
- sales and marketing
- customer service
Arts and Humanities
- English language
- music, dance, visual arts, drama, or sculpture
Communications
- multimedia
Engineering and Technology
- computers and electronics
SKILLS
Basic Skills
- listening to others, not interrupting, and asking good questions
- talking to others
Problem Solving
- noticing a problem and figuring out the best way to solve it
People and Technology Systems
- thinking about the pros and cons of different options and picking the best one
- figuring out how a system should work and how changes in the future will affect it
ABILITIES
Verbal
- communicate by speaking
- listen and understand what people say
Ideas and Logic
- come up with lots of ideas
- create new and original ideas
PERSONALITY
People interested in this work like activities that include creating, designing, and making your own rules.
They do well at jobs that need:
- Attention to Detail
- Dependability
- Adaptability/Flexibility
- Innovation
- Achievement/Effort
- Initiative
TECHNOLOGY
You might use software like this on the job:
Web platform development software
- AJAX
- Cascading Style Sheets CSS
Video creation and editing software
- Adobe Systems Adobe AfterEffects
- YouTube
Graphics or photo imaging software
- Adobe Systems Adobe Creative Cloud
- Adobe Systems Adobe Illustrator
EDUCATION
- bachelor's degree
- master's degree
JOB OUTLOOK
New job opportunities are less likely in the future.
$94,220
$53,240
$188,750