Public Relations Specialists

Also called: Account Executive, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist),



What they do:
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
On the job, you would:
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Knowledge

Arts and Humanities
  • English language
Communications
  • multimedia
Business
  • sales and marketing
  • customer service
Engineering and Technology
  • computers and electronics

Skills

Basic Skills
  • listening to others, not interrupting, and asking good questions
  • talking to others
Social
  • changing what is done based on other people's actions
  • understanding people's reactions
Problem Solving
  • noticing a problem and figuring out the best way to solve it

Abilities

Verbal
  • listen and understand what people say
  • communicate by speaking
Ideas and Logic
  • notice when problems happen
  • use rules to solve problems

Personality

People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Integrity
  • Attention to Detail
  • Dependability
  • Persistence
  • Cooperation
  • Stress Tolerance

Technology

You might use software like this on the job:

Graphics or photo imaging software
  • Adobe Systems Adobe Creative Cloud
  • Adobe Systems Adobe Photoshop
Web page creation and editing software
  • Podcasting software
  • Social media sites
Web platform development software
  • Cascading Style Sheets CSS
  • Hypertext markup language HTML

Education

Education: (rated 4 of 5)
  • bachelor's degree
usually needed

Job Outlook

Average Outlook
New job opportunities are likely in the future.
Salary
$61,150
$34,590
$115,430

Explore More

What they do:
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

On the job, you would:
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Write press releases or other media communications to promote clients.
  • Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

KNOWLEDGE

Arts and Humanities
  • English language
Communications
  • multimedia
Business
  • sales and marketing
  • customer service
Engineering and Technology
  • computers and electronics

SKILLS

Basic Skills
  • listening to others, not interrupting, and asking good questions
  • talking to others
Social
  • changing what is done based on other people's actions
  • understanding people's reactions
Problem Solving
  • noticing a problem and figuring out the best way to solve it

ABILITIES

Verbal
  • listen and understand what people say
  • communicate by speaking
Ideas and Logic
  • notice when problems happen
  • use rules to solve problems

PERSONALITY

People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
  • Integrity
  • Attention to Detail
  • Dependability
  • Persistence
  • Cooperation
  • Stress Tolerance

TECHNOLOGY

You might use software like this on the job:

Graphics or photo imaging software
  • Adobe Systems Adobe Creative Cloud
  • Adobe Systems Adobe Photoshop
Web page creation and editing software
  • Podcasting software
  • Social media sites
Web platform development software
  • Cascading Style Sheets CSS
  • Hypertext markup language HTML

EDUCATION

Education: (rated 4 of 5)
  • bachelor's degree
usually needed

JOB OUTLOOK

Average Outlook
New job opportunities are likely in the future.
Salary
$61,150
$34,590
$115,430

EXPLORE MORE