Advertising Sales Agents
Also called: Accounts Executive, Accounts Manager, Advertising Account Executive, Advertising Sales Representative (Ad Sales Representative),
What they do:
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.On the job, you would:
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Maintain assigned account bases while developing new accounts.
- Provide clients with estimates of the costs of advertising products or services.
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What they do:
Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or the Internet. Includes individuals who obtain leases for outdoor advertising sites or persuade retailers to use sales promotion display items.On the job, you would:
- Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
- Maintain assigned account bases while developing new accounts.
- Provide clients with estimates of the costs of advertising products or services.
KNOWLEDGE
Business
- sales and marketing
- customer service
Arts and Humanities
- English language
Communications
- multimedia
Math and Science
- arithmetic, algebra, geometry, calculus, or statistics
SKILLS
Basic Skills
- talking to others
- listening to others, not interrupting, and asking good questions
Social
- talking people into changing their minds or their behavior
- looking for ways to help people
Problem Solving
- noticing a problem and figuring out the best way to solve it
ABILITIES
Verbal
- communicate by speaking
- listen and understand what people say
Ideas and Logic
- come up with lots of ideas
- create new and original ideas
PERSONALITY
People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need:
- Attention to Detail
- Initiative
- Persistence
- Integrity
- Achievement/Effort
- Dependability
TECHNOLOGY
You might use software like this on the job:
Desktop publishing software
- Adobe Systems Adobe InDesign
- QuarkXPress
Electronic mail software
- Email software
- Microsoft Outlook
Data base user interface and query software
- FileMaker Pro
- Microsoft Access
EDUCATION
- bachelor's degree
- high school diploma/GED
JOB OUTLOOK
New job opportunities are less likely in the future.
$53,310
$25,390
$118,300