Public Relations Specialists

Also called: Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist),

What they do:

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

On the job, you would:

Respond to requests for information from the media or designate an appropriate spokesperson or information source.
Write press releases or other media communications to promote clients.
Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

Arts and Humanities

English language

Communications

multimedia

Business

sales and marketing
customer service

Engineering and Technology

computers and electronics

Basic Skills

listening to others, not interrupting, and asking good questions
talking to others

Social

changing what is done based on other people's actions
understanding people's reactions

Problem Solving

noticing a problem and figuring out the best way to solve it

Verbal

listen and understand what people say
communicate by speaking

Ideas and Logic

notice when problems happen
use rules to solve problems

People interested in this work like activities that include leading, making decisions, and business.

They do well at jobs that need:

Integrity
Attention to Detail
Dependability
Persistence
Cooperation
Stress Tolerance

You might use software like this on the job:

Graphics or photo imaging software

Adobe Systems Adobe Creative Cloud
JamBoard

Web page creation and editing software

Facebook
Social media sites

Data base user interface and query software

Airtable
LinkedIn

bachelor's degree

usually needed

New job opportunities are very likely in the future.

$61,150

$34,590

$115,430